Who is Alex Charfen

Alex Charfen is a proud member of a band of brothers and sisters that includes Einstein, Oprah, Edison, and you.

Every day, new members of this tribe are born with a unique set of gifts and issues that will, for better or worse, drive them for all of their lives. They will chase momentum, and even long for it. They will have a hard time fitting into the systems built for everyone else. And, in the end, if they survive and are able to stay un-medicated and un-incarcerated, they will likely change the world.


Out of distress and difficulty they have each had epiphanies

They’ve locked themselves in rooms and invented the light bulb but only after ten thousand failed tries; they have launched rockets into space and landed them safely, but only after explosions and scrubbed missions; they’ve built and lost great empires; and sadly, some, perhaps most, have spent their lives as misunderstood and out of step dreamers with unhappy endings.

Alex has studied greatness for decades and here is what he has found: All of the notable entrepreneurs down through history have a great deal in common with each other, and, quite frankly, very little in common with the rest of the world. They share The Entrepreneurial Personality Type (EPT) with all of its quirks and idiosyncrasies. They are a restless bunch with an intrinsic need to move and build and strive. His own remarkable entrepreneurial journey reflects that.


Economic factors forced the emergency sale of his family’s business, making it necessary for him to start working, selling things with his dad at a local flea market.

He quickly found that, unlike the rest of the world he lived in, the business environment felt safe. He innately understood it. The exchange of money for goods and services made sense. He grew and continued to learn about commerce, reading voraciously about the great business minds down through the ages. In his teen years, he began to launch and build businesses of his own, sometimes failing and sometimes wildly succeeding. His high flying Florida real estate business became a victim of the 2008 downturn, but he rebounded by turning that tragedy into a thriving business built around helping others in real estate understand the world of distressed properties, of which there were many at the time. For that, homeowners and real estate experts are eternally grateful. In fact the U.S. Treasury Office has data that shows that Alex’s CDPE process shortened the recovery of the foreclosure crisis in this country by at least five years.

Now, Alex has turned his attention and resources to what is without a doubt the most important work he believes he will ever do- helping other EPT’s prosper and understand themselves so they can make the difference that they are intended to make.

EPT Entrepreneurial Personality Type Alex Charfen

His book, The Entrepreneurial Personality Type published in 2016, has become the handbook for his restless tribe around the world looking for answers. He has obviously struck a resonant chord with his findings and his continued learning and discoveries on the subject. He’s spoken on the biggest stages, appeared on TV and in print for major media outlets such as MSNBC, CNBC, FOX News, The Wall Street Journal, USA Today, Investor’s Business Daily and AmEx OPEN Forum to provide his unique views and insights.

Alex lives in Austin with his wife, Cadey, and their two children,
Reagan and Kennedy.

EPT Entrepreneurial Personality Type Alex Charfen

Cadey Charfen

Co-Founder & President

Some of us show our entrepreneurial unrest early, Cadey Charfen was no exception. She was the only person on her debate team who attended meetings in her cheerleading uniform. She wore princess dresses, usually to chase frogs.

Like many entrepreneurs she had a couple of careers by the time she graduated high school. Shortly after she took off with Southwest Airlines and watched one of the best run companies in the world from inside. After a few years she started her first real business and made more in her first quarter then she had the prior year, this was her warmup act.

In 2007 she co-founded CHARFEN, ran operations and scaled the company as revenues grew from zero to over $10,000,000 a year. With Cadey leading the team, Charfen grew over 8,000% in three years. This gained attention and awards from Inc Magazine, Best Places to Work, and Fast 50.

Cadey currently lives in Austin and owns properties in California and Aspen. She enjoys her free time with Alex and their daughters Reagan and Kennedy.

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