Momentum Podcast: 110

Routine Shortcut
For Success

by Alex Charfen

Episode Description

As entrepreneurs we work all our lives to have freedom. Freedom from people telling us what to do, freedom from feeling controlled, freedom from constraint of any kind. We aspire to be ultra successful and have the freedom of choice to do whatever we want. Many entrepreneurs confuse being able to choose to do whatever you want, and avoiding routine of any kind. Far too many of us fail to create routines that create success, and get stuck, plateaued, or lose momentum. The shortcut to success, is to make it routine

Full Audio Transcript

I'm Alex Charfen, and this is the Momentum Podcast, made for empire-builders, game-changers, trailblazers, shot-takers, record-breakers, world-makers, and creators of all kinds, those among us who can't turn it off and don't know why anyone would want to. We challenge complacency, destroy apathy, and we are obsessed with creating momentum so we can roll over bureaucracy and make our greatest contribution. Sure, we pay attention to their rules, but only so that we can bend them, break them, and rewrite them around our own will. We don't accept our destiny; we define it. We don't understand defeat, because you only lose if you stop, and we don't know how. While the rest of the world strives for average and clings desperately to the status quo, we are the minority, the few who are willing to hallucinate there could be a better future, and instead of just daydreaming of what could be, we endure the vulnerability and exposure it takes to make it real. We are the evolutionary hunters, clearly the most important people in the world, because entrepreneurs are the only source of consistent, positive human evolution, and we always will be a routine shortcut for success.

As entrepreneurs, we want freedom. We are physiologically sensitive, momentum-based beings that are highly sensitive to constraint, so most of our lives we drive towards freedom, we drive towards this lack of constraint. We don't want to be told what to do or held in in any way, and all of us, especially if you're a little like me or a lot like me, have felt the constraint of being held in a classroom or a meeting or a board room, somewhere where we didn't want to be and feeling the clock tick away at agonizingly too slow of seconds, waiting to be set free. And as a result, a lot of us, this drive for freedom and this understanding that we've been stuck before has us fight any type of routine in our lives.

In fact, I know entrepreneurs who say things like, "You should have no bureaucracy, routine, or schedule in your life at all that'll constrain you, that'll hold you back." I often wonder about the people who say that because for me, routine and the keystone habits that create success have been an obsession my whole life. But here's why. When I read about successful people, I didn't just read a little bit. I got obsessed with this. As a child, I was really different, so different that I didn't know where to get help. I didn't know where to access help. I started reading and first, personal development, which got a little confusing, so then just about successful people.

I started reading the life stories, the histories, the third-party accounts and biographies, and one of the most common themes was this obsession with process or routine. It was people like us that created the processes in science, scientific method. And Einstein with his theory of relativity was this other ... processes. People like us have obsessed throughout history with routine and doing the same things over and over again and trying to get a different result and seeing how you can make it better and 10,000 tries to make a light bulb. Throughout history, successful people have obsessed over routine and scheduling and putting the right things in the right place.

Here's what I can tell you about being with some of the most successful people in the world. What I learned more than anything else was how to maximize my time, because my friends that are billionaires, not one minute is wasted in their entire lives. There's an efficiency with which time is used around them that would shock you and they don't procrastinate or waste time on Facebook. They can't. There's too much accountability in their lives. Literally, I've worked with people who have wealth beyond what any of us could spend in our lifetimes.

And when you're around them, as they're walking down a hallway, somebody is taking that minute or two to get something signed. As they're riding in an elevator, somebody else is briefing them on something, and as they're walking into their studio in their office. I'm remembering a specific day with a friend of mine up North, and as they're walking into their office, somebody else is briefing them on something. As they're walking into their studio, they're getting briefed as they watch video on what they're going to do voiceover for, and then they just go live and do a huge broadcast to their entire database.

That was the day I spent with Dave Liniger. I watched him do all that stuff. There's an intensity with which he spends time because he's running a corporation that is responsible for 90,000 real estate agents around the globe. When you spend time around hyper successful people, here's what you see. Their entire life is a routine. There is incredible amounts of scheduling and planning that goes into every minute of the day, and there's this drive for this obsession with maximizing time. I talk about it in the Billionaire Code. As entrepreneurs ascend even higher on the Billionaire Code, they become more and more obsessed with maximizing time because they already know they can make money. Now, they're looking at every hour of the day and saying, "How much can I make? How much can I get out of this time?" And then you look at the average entrepreneur and they act like they have time to waste.

I coach some wildly successful entrepreneurs that are creating massive outcomes in the world, and one of the first things we talk about is morning routine. People pay me tens of thousands of dollars a year to spend an hour a week with me on a group call on a phone, and the advice that they all get is hydrate, morning routine, and daily planning and using the systems that our organization has put together to keep them in the routine of success and in the routine of momentum, and using what they know of what's going on today to find the highest and best use and what they should focus on and create laser focus around it.

Because here's what is going to happen eventually. If you aspire to be wildly successful, if you think you have a multimillion-dollar company in you, if you've broken a million and you think you can head towards 10, if you've created more opportunity than you know what to do with today, then a massive shortcut is starting to live like you already have 10-figure wealth. Start scheduling every minute of your time, and make sure that they all count. One of the first things that I do with my clients is we do a time inventory. I literally have them study two weeks of their time, hour by hour, so that we can learn how to maximize everything that they do, so that we can look for where they're wasting time, where they're not spending enough time. We literally take an inventory that we compare on a 90-day basis so we know where they're spending their time.

The reason I'm sharing these all at once with you is this. If you become hyper successful, every minute of your day will be scheduled. I guarantee you, you will be concerned with how you eat and what you eat and the quality of what you eat. You will hydrate because you won't be able to spend any downtime in your schedule or slow down, and you will be planning everything you do because your most valuable asset, time, is what you're going to be committed to maximizing.

As we head into this year, here's the biggest shortcut that I can give you for success, is start creating routines around all the little things in your life today, because today you may not have a morning routine. You may be able to get up and just get ready however you want to. But if you plan on having a multimillion dollar company, if you plan on creating $1 million, $2 million, $10 million in wealth, if you plan on creating a $100 million company, take it from someone who's been there, who's done it, who's coached other people along the way and who knows exactly what this path looks like. Create the routines you're going to need now and it's one of the biggest shortcuts to getting you there.

Create a written morning routine or listen to mine. I did it in a previous episode. Maximize the first hour of every day. Hydrate like crazy. Go listen, go to If you want to get my morning routine, go to morning.charfen, my last Or go to and start hydrating like crazy. It will change everything else in your life. Once you have a written morning routine, that will start this process for you, and then start applying routine in all areas of your life. If you do this, you're short-cutting to what you're going to have anyway because the more successful you get, the more it will be like this. And understand, I've been there. I've helped multiple entrepreneurs on the way, and there's no other way this works.

There's a reason why so many successful people talk about morning routines. There's a reason why so many successful people talk about process. There's a reason why so many successful people talk about frameworks and systems and using shortcuts that others have provided to get ahead. Because once you're successful, you realize those aren't just the tools that got you to where you are. Those are the exact tools to maximize the success of where you are at any level. So, if you aspire to tens of millions, hundreds of millions, ten figures, I'm helping people do that right now. The biggest shortcut I can give you is commit to the keystone habits, the routines, the processes, the shortcuts that will get you to where you're maximizing your time, creating more momentum per minute, and accelerating through what you want to be doing because that's the biggest shortcut to success there is. Live like you're already successful and you'll get there a lot faster than everyone around you.

Whenever an entrepreneur says something like, "You know, I wasted time on Facebook," or, "I don't know where my time went that day," or, "I just didn't know what to do. I had a couple hours and I didn't know where to spend it," it reminds me that so many of us haven't put in place the keystone habits that will help us get to success and help us stay there. If you're ready to start doing this throughout your life, if you're ready to create the routines, the processes, the keystone habits that create momentum everywhere in your life, create better relationships, improve your business and get in the best shape you've ever been in, I take a holistic approach to helping entrepreneurs create momentum because that's the only way it works for people like us.

Evolutionary hunters, if we apply too much pressure in one place without taking care of everything, you will go down. It will slow down. You will have an issue. But if we can create momentum, while at the same time, we eliminate the areas that usually create constraint, you'd be shocked at how quickly and how radically you can improve your life and create an entirely new direction for next year. Go to and check out our short presentation. I'd love to have you join us. It's 2018 can be the most significant career of your year. Sit down and schedule it so that you ensure it happens.

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