Momentum Podcast: 491

Does Alex Have a Coach?

by Alex Charfen

Episode Description​

Coaching is the fastest way to make massive shortcuts in your success.   

Anybody who doesn't get coaching, you are making things so much harder on yourself. Through coaching, you are getting expertise, finding the people who have been where you want to go, and providing you with a path, clarity, and direction. Coaching and self-education can help you skip months, years, decades on your path to success.   

When you ask for help, you are not showing weakness.  In fact, when you ask for help, everything in your life will change and you will get to where you want to be faster.  When looking for coaching, determine what you need and what you are looking for, find the best coach for you, and implement. 

Remember, you cannot make a massive difference on your own.  We all go forward faster together.

Full Transcript Below

Today in a sales conversation, Jeremy, who's our new business consulting, got the question that I think is a fair question. Somebody who is about to buy one of our products said, "Hey, wait a second. Does Alex get coaching? I know he's coached a lot. He's consulted a lot. Does he get coaching? Who are his coaches?" It's a totally valid question and one that I'm glad that person asked.

I'll share the answer with you in just a sec.

I'm Alex Charfen and this is the Momentum podcast. Made for empire builders, game changers, trailblazers, shot takers, record breakers, world makers and creators of all kinds. Those among us who can't turn it off and don't know why anyone would want to. We challenge complacency, destroy apathy, and we are obsessed with creating momentum, so we can roll over bureaucracy and make our greatest contribution. Sure we pay attention to their rules, but only so that we can bend them, break them, then rewrite them around our own will.

We don't accept our destiny, we define it. We don't understand defeat because you only lose if you stop and we don't know how. While the rest of the world strives for average and clings desperately to the status quo, we are the minority, the few who are willing to hallucinate there could be a better future. And instead of just daydreaming of what could be, we endure the vulnerability and exposure it takes to make it real. We are the evolutionary hunters, clearly the most important people in the world because entrepreneurs are the only source of consistent, positive human evolution. And we always will be.

To give you a little context on what's going on right now, I am sitting in front of Baylor's Scott and White hospital. I'm waiting for Cadey to get out of recovery. She had a huge kidney stone a couple of weeks ago that required emergency surgery. So I've spent the morning in and out of a hospital and right now I'm actually sitting in the car because I'd rather be outside of the hospital than inside. I don't know what it is about hospitals, the energy, the sterility, the environment, just even nice hospitals. This one's beautiful, still it's hard for me to stay in there. So I figured I'd come out here and why not have a quick conversation with you and I, you know, Jeremy reached out to me and said, you know, "I talked to somebody today, they want to know who coaches you, do you get coaching?"

And I laugh because when he said, "Do you get coaching?" I'm like, "Holy cow." You know, these days, anybody who doesn't get coaching, you really like, you are making this so much harder on yourself. If you're not getting coaching or consulting, if you're not short cutting expertise by going out and finding somebody to help you, if you're not like figuring out and identifying exactly what you need and finding the person who's already been there, done that, created the frameworks and has a track record and the history of helping people do it, then you're doing this in a really, really difficult way. And I know, I know you're making it harder on yourself. Here's how I know, in my twenties, my early twenties I didn't realize how much help was available in the entrepreneurial world. I thought I was all on my own. It was, it was lonely. It was hard. It was difficult.

You know, I've got into a situation where I grew a massive business and for the first half of growing that business from 21 to like 25, 26 I didn't get any consulting at all and I was a consultant. That's just, it's crazy for me to even say that. You know, I got advice from other business people. There were some people that I would bounce ideas off of, but I didn't join a coaching program. I didn't find a network, I didn't find a community. I didn't join a mastermind, any of those things until the second half of my twenties and when, you know, what's crazy is in the last year I owned my consultancy I made more than I did in the first six or seven years of that consultancy. Because the acceleration, the growth after I started getting help, after I started getting coaching was off the charts. Because prior to that it was me trying to figure it out.

And here, you know, when I started getting coaching it was like this feeling of finally having somebody show me a path, show me the light, give me a framework, give me some ideas that would help with clarity. And of course I get coaching, like I'll share with you. Today I have a ton of coaches, so first and foremost a coach that I've had for 33 years since I was 13 years old, Rick Lara, we are still, he's still one of my closest friends to this day. He was my high school speech coach and when I need help on speaking or getting out there in front of people or if I feel like I'm getting a little bit rusty or anxiety or I want a tune up or any of that, or when Cadey wanted to go out and speak at Genius Network and one of my executives wants to go do a presentation, we call Rick. I've got a 33 year relationship and the reason that I can speak like I do today is Rick Lara.

When I was 13 years old, I started working with him, you know, and then today the coaches that I work with are a ton. Taki Moore helps me build my coaching business. Russell Brunson is a close friend of mine who helps with my marketing and to help me get to where I am right now, I joined his inner circle in July of 2007 or maybe it was June, May or June, but it changed everything in my life. I'm in Giovanni Marsico's Archangel Council. I consider Gio a coach, an advisor, a friend, and he's a client. And those are just a few, you know, on top of that, Emily Hirsch helps me him with Facebook ads and Chris [Benet 00:05:03] helps me with funnels. And Marley Berit helps me with YouTube and there's just a ton of people that I call on for their specific expertise and their specific information. And when somebody asks, you know, "Alex, do you get coaching?" In my head I'm laughing. I'm like, "Holy cow, how could you even ask that?" Because here's the truth, I'm not good at most things. I struggle with most things.

You know, here's how I look at my twenties, it was a decade of trying to pretend like things weren't hard for me. It was a decade of trying to pretend like I wasn't having that hard of a time. It was a decade of trying to pretend like I knew the answer. It was a decade like of trying to pretend like I wasn't as lost as I was and when I got over all of that and started asking for help, here's what was so crazy, is I always thought that if I asked for help, it was showing weakness. I always felt like if I asked for help that I was, I was like putting myself down. I was taking a step down, I was degrading myself, which now when I say it, as I say this to you, I'm actually having body reactions. I'm in discomfort because I can't believe that I was so arrogant and egotistical to feel that way. Because here's the reality, once I started asking for help, everything in my entire life changed.

Once I started asking for help, I got better at everything. Once I started getting consulting and coaching the right consulting, the right coaching, and I've had bad, we all have, we've all been taken, we've all had bad advice, bad coaching, bad masterminds, bad. I mean, I've had a ton of them, but it doesn't matter because even in those I figured out what I didn't need and then what I didn't want. And I would go out and find the people who could actually help me. And so, you know, in my twenties I felt like asking for help was a sign of weakness. Here's the reality. The person who asked for help the fastest and gets it wins. Like I want you to understand that. I'll say it again, the person who knows what help they need asks for help the fastest and gets it wins, over and over again. So when Jeremy today sent me a message and said, "Hey, do you get coaching?" My reply was like, "Jeremy, of course I get coaching. Are you kidding me?"

And you know, I work with a ton of, and I left one out. I work with Cheryl Netzky who's an advisor to a ton of different entrepreneurs. She is a traditionally trained Shaman and intuitive and just amazing. She has worked with me on my business and with Cadey and I jointly on our marriage. So I get a ton of coaching and help. And again, you know, I used to think getting help meant weakness. The fact is getting help the fastest and the person who does it the soonest wins. So here's why this is so important, you can't do this all on your own. Here's why I say that to you and I know you feel challenged by me saying that. I know whenever anybody says you can't, but here's why and what I want you to understand about what I'm saying. I know you better than most people and I know that if you're listening to my podcast when I say you can't do this, here's what this means.

This means make a massive impact, this means answer the call in the back of your mind. That forever, for as long as you can remember, has been saying you can do more. You can be more, you can make more happen. You can leave more behind. You can make a bigger impact. You can leave your dent in the universe, that is what I'm talking about when I say this and if you're listening to my podcast, this, that dent in the universe, that thing you want to do is bigger than you've ever admitted to anyone, including yourself, and I want you to think about that because you are here to make a massive impact in the world. You're here to make a massive difference and make a change and there's no reason for you to do this on yourself. In fact, here's another reason why this is so important. We all go faster or we all go forward faster together as entrepreneurs, it is not what we do on our own that makes us great, is what we do together in our community that makes us great.

It's how we expand what we're doing and how we're doing it and how we make things happen. You know, people look at Jeff Bezos as this icon and he is because he created Amazon. But how many entrepreneurs in the world right now are feeding the machine called Amazon? How much cooperation is there within Amazon right now? The reason that business is getting bigger, it's because so many people were making millions of dollars on Amazon that Bezos has created an entire platform for anybody who wants to get into retail to get into retail. Why? Because he knows we all go forward faster together. And why is this so important? Because coaching and self education and finding somebody with a framework can help you skip months, years, or if you find the right coach, decades, decades. And I know that if you're listening to me, there's one constant in your life, it just isn't happening fast enough. You want more, you want it faster, you want to make a bigger impact, you want to help more people. And if you want to do that, get someone first.

Here's the steps. Don't just go on and get a coach. Here are the steps, one, determine what you need. Use the billionaire code framework to understand exactly where you are. Go back to episodes of the podcast, 180 to 200 and listen to them. Where are you on the billionaire code framework and figure out where you are and what help you need and go find the coach that does exactly that. It will help you advance and rocket forward, the right type of coaching, the right type of consulting, the right types of frameworks. It's like a slingshot or a turbo charger for your business. It like just launches you out into, to where you want to be. So here's what you need to know. Number one, understand what you need before you go get coaching. Determine what it is you're looking for. I see people all the time say, "Hey, I'm looking for a new coach," without a qualifier. Hey, you should be looking for a coach to help you with a specific thing.

Just like when I just listed the people who help me, they're each there for a specific reason. What coaching do you need? Then go find that coach. Second, don't just find the coach with the best marketing. Unfortunately today, usually, typically the coach with the best marketing is not the best coach. Unfortunately, that's just reel. In some cases, that's not true, but find the coach who has the best referrals. Find the coach who has the best testimonials. Find the coach who has the best track record of actually achieving what they say they're going to achieve. Not the person who has the prettiest webpage, not the person who has the nicest marketing. A lot of times, maybe it's one in the same, but make sure that your qualifier is a history of success, testimonials, a lot of testimonials and a track record where the market knows that person as the person who solves the problem you have.

And then when you go out and get coaching and consulting, here's the big secret. Are you ready for this? If you want to make all the coaching and consulting, you get more effective. If you want to get your money's worth, if you want to actually create momentum and move forward and build the business you want, and make a big impact, you have to implement. People ask me all the time, "Have you ever had anybody who's not successful in your coaching program?" And I'll say, "Absolutely, of course we have." They'll say, "Why?" They joined the program and they didn't commit to it. They didn't implement. They joined the program and they felt like that was the step that they took and they felt like that was the forward action, but for some reason they never implemented. That doesn't happen a lot anymore because these days we have a real conversation with people about time for implementation.

We ask them, "Do you have a half hour a day for the first 30 days to implement this program?" If you can do it in a, you can do it in a half hour a day and get up and running with our systems in the first 30 days. But if you don't have that at the minimum, two and a half hours a week or a half hour a day, then it's not going to work for you. So we have a serious conversations about implementation. You should do the same thing with yourself. So if you go out and you look for a coaching program or a consultant and you find something that sounds good to you, make sure you ask how long it's going to take to implement because not everybody qualifies like we do. Ask how long it's going to take to implement. Then ask yourself, can you really do it?

Because here's the thing you do not want to do, you do not want to go out and pay for coaching or consulting or a program or a mastermind or any type of self education and then not show up, because that'll affect you as an entrepreneur. That'll affect your psyche as an entrepreneur. That'll affect how you look at yourself as an entrepreneur. If you're going to go out and find that something that's going to help move your business forward, make certain that you actually have the time to implement and everything in your business will change. That's what happens when you find someone who's been there. That's what happens when you find somebody who's done that. That's what happens when you find someone who has the frameworks, the systems, the history to be able to solve the issue that you have right now.

So when it comes to coaching, of course I get coaching, I have figured out specifically exactly what I need and then I go find the person who I feel is going to work with me best to get there. It doesn't have to be the number one person in the market, it doesn't have to be the best known for me. I want the person who I feel most drawn to, most energetically aligned with, most excited about working with. And yes, I will now and forever always in my life have coaching because it is the fastest way I know of coaching, consulting, self-education, frameworks, the right mastermind, the right group around you is the fastest way I know of to make massive shortcuts in your success. In fact, I don't know of another way that will get you there faster.

If you're ready for coaching and consulting and you want to talk to us, go to, answer a few questions from my team and set up a call because here's what we help entrepreneurs do. We help entrepreneurs with three things. One, creating a strategic plan in your business so everyone knows where you're going. Two, communicating that plan to your team so everyone understands exactly what they need to do and your team moves forward together and accomplishes on a predictable basis. And three, we show you how to make sure you are documenting the right processes, achieving the right projects, and hiring the right people so that your business will scale as fast as possible.

If you know you're leaving money on the table, if you feel like you could be doing more, achieving more, accomplishing more. If you have the right team, systems and infrastructure around you, go to a right now. Don't wait. Don't do this all yourself, let us show you how we've helped hundreds of entrepreneurs shortcut the growth and scale process and make far more impact, far more income and way more, way more of a difference than they ever thought possible.

Go to, give us your information, set up a call with my team, we look forward to seeing you soon.

Thank You For Listening!

I am truly grateful that you have chosen to spend your time listening to me and my podcast.

Please feel free to reach out if you have a question or feedback via our Contact Us page.

Please leave me a review on iTunes and share my podcast with your friends and family.

With gratitude,


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