Momentum Podcast: 739

Coaches Never Take the Field

by Alex Charfen

Episode Description

When you look at an entrepreneur in a business, they are normally the first person that is willing to drop everything, jump in, and do somebody else's job for them. 

Entrepreneurs are in this habit of solving for everyone around them. 

What happens when you set up an environment where people are used to that? You set up an environment where your team knows that when they can’t get the job done, you will jump in and save the day. 

The challenge with being an entrepreneur who's willing to jump into the tactics over and over again is that you create the expectation that you will always be in the tactics. 

Alex Charfen, a business growth coach who helps entrepreneurs grow and scale their businesses, gives practical, tangible, and actionable tips that you can implement into your business right now.

Now, when you look at a coach of a sports team, they never take the field. The reason they feel comfortable doing that is that every person on the field knows the long-term goal all the way down to the day-to-day execution on the field, court, or pitch. 

We need to create that in your business. 

When your team understands where they are going and what they need to do today to get there, you can turn the responsibility over to them and stop jumping in to do it for them. 

When you do that, you can coach. Coaching means explaining, supporting, and telling someone what to do, but never doing it for them. When you coach your team, you never actually take the field. 

In this podcast, you will learn how to make that happen.

Your business has the potential to change the world, and the only way to see that potential become a reality is to implement a strategic plan. If you're ready to learn more, go to to get started.

Our entrepreneurial journey doesn't end here! Be sure to check out our Facebook Community filled with entrepreneurs just like you who are getting into momentum and building world-changing empires

If you are an entrepreneur who is listening in and you can relate, then be sure and head over to and gain access to one of the most requested business tools to grow and scale your business in any market condition, even in this one.

Full Audio Transcript

This is the Momentum podcast. Welcome. I'm so excited today, my family and I have been on a four week road trip and this is our last day, we're in Marfa, Texas. It's actually kind of a cool little place that we're in here at the hotel. It's like an Airbnb type place. And today's the last day we're going back to Austin tomorrow. And so we made it tons of lessons and insights about ourselves. I think we got closer as a family. We understand ourselves better as a family. I have some really intense insights and understandings and learnings from being around my daughters like so up close and personal for a month that I'm sure I'll be sharing on a podcast soon and in detail. And so I'm looking forward to getting my thoughts together and being able to share that. But today I wanted to share a topic that we've been talking about a lot as a team. In fact, we've been talking about a lot, not just as a team, but with our membership. And we have a membership where we help entrepreneurs grow and scale businesses. And the way we show entrepreneurs have a growing scale businesses is to offload, to delegate, to stop doing everything. And there's this concept that we share with our members that coaches never take the field. I'm Alex Charfen, and this is the momentum podcast made for empire builders, game changers, trailblazer, shot takers, record breakers, world makers and creators of all kinds, those among us who can't turn it off and don't know why anyone would want to. We challenge complacency, destroy apathy, and we are obsessed with creating momentum so we can roll over bureaucracy and make our greatest contribution. Sure, we pay attention to their rules, but only so that we can bend them, break them, then rewrite them around our own will. We don't accept our destiny. We define it. We don't understand defeat because you only lose if you stop. And we don't know how. While the rest of the world strives for average and clings desperately to the status quo, we are the minority, the few who are willing to hallucinate. There could be a better future. And instead of just daydreaming of what could be, we endure the vulnerability and exposure it takes to make it real. We are the evolutionary hunters, clearly the most important people in the world, because entrepreneurs are the only source of consistent, positive human evolution and we always will be.

If you look at any professional sports organization, coaches don't ever take the field and as entrepreneurs, you know, we want to accomplish more. We want to do more. We want to be able to make a massive contribution. And there's this concept that I share with entrepreneurs like you and I called the contribution gap. And it's this gap between how much we want to contribute, what we want to put out in the world, the change we want to make and the infrastructure we have around us. And that infrastructure is always lacking. That's never right where we want it to be. Now, I want you to know something. I've worked with a lot of entrepreneurs. I don't think any of us ever get to the point where it's like, yes, I'm making the contribution along. I'm doing everything that I want to be able to be doing. There's always something more. There's always a drive. There's always a restless agitation to do better, to do more, to help more people. However, when that contribution gap is really big, that's where we start having the same issues as entrepreneurs. Let's get real. When we're when there's a huge contribution gap, we start judging ourselves. We start having some behavioral issues. We start procrastinating, having a hard time getting stuff done. We we judge ourselves, we look down on ourselves. We get to a place where our orientation is not confident. And so I want to help you shrink that contribution gap. And here's one of the reasons that I think that most entrepreneurs don't have the help they need.

They don't have the infrastructure around them they need. And here it is. Are you ready for it? We take the field too often. And let me define that. Let me explain what I mean by that. We hear about it in our events and I hear about it in the language of entrepreneurs. I'll talk to them. I'll say, OK, so tell me, what was it that that you know. So tell me, why are you doing this instead of a team member? And I hear stuff like, well, I had a team member, I was trainer, how to do it? And then the problem was I just had to jump in and get it done for her because she was having a hard time or all here. Well, you know, this is this thing that I've tried to show a couple of people how to do and maybe they just weren't able to do it. So now I keep doing it. And, you know, those sound like valid reasons to keep doing something. Those sound like valid reasons to continue to do the same thing. But here's the issue for us as entrepreneurs. I actually took some notes here. You know, I just missed something. So so the third thing that happened here is, so why are you doing this? Well, because I'm faster and better.

I'm faster and better at it. When I let my team do it, they're slower. They don't do it as well. And so I'm just going to do it. And so regardless of which ones, those those you choose, like I jump in, I'm faster, I'm better. I do it for my team. When you take the field as an entrepreneur, when you start tactically doing something you've assigned to somebody else as an entrepreneur, you undo any delegation you've had there. And here's this cascade of issues that you create. You actually get to a place where you are disempowering your team.

You're making them feel less confident. You're making them feel like the rug pulled out from under them because you're doing it for them. And here's here's the statement that I'll make it. I want you to internalize this and I want you to use this as a mantra. When you're delegating, it doesn't matter if you're faster or better. Tell myself that all the time. It doesn't matter if I'm faster or better at this first. There's probably stuff that you're faster and better out in your business. But as your business grows, the things that you believe are valued faster and better that are going to get smaller and smaller. And that's what we want. We want a whole team full of people who can do stuff faster than we can and better than we can. However, if you get stuck in this orientation of I'm faster, I'm better, so I'm going to keep doing it, that means you are committing to perpetually being the person who's on the field doing everything. And as an entrepreneur, that's how you want to be as an entrepreneur. You want to be able to clear your plate.

You want to be able to get as much stuff away from you as you can. You want to be able to give yourself as much time as you can. And it's not just you as an entrepreneur. This morning, Cadey and I got on a call with Haley, who is our director of operations, extraordinary entrepreneur on our team. And we were talking to Haley. I'm on her clear in her play. I want her to get everything delegated away from her so that as our director of operations, she's checked in. She's doing what she needs to do. She's working strategically.

She's working at a very high level. She's not just tactically executing. So this isn't just for you and me. It's actually as we build a leadership team, we want to teach the people around us how to do this as well. And so here's this. This mindset shift that I think that this requires is that delegation takes commitment to delegation and commitment to behavioral change. And here's what I mean by those two things. First, commitment to delegation means it doesn't matter if you're faster or better. You stick with the person, you coach them, you show them, you bring them along, you train them. You you help them duplicate your decision making so that they're making a decision like you would. And so you're actually making the commitment. So delegation takes commitment and it takes the time to actually do that. And then there's this behavioral change and here's the behavioral change I want you to think about. I want you to think about yourself as a coach. Someone somebody on your team comes to you and says, hey, how do I do this? The question you should be asking is, I don't know, how would you do it and have them develop the solution, coach the solution, support them, but do not. Take the field when we build the discipline to stay on the sidelines, which I know is so crazy for entrepreneurs, because what do we want to be as entrepreneurs? We want to be in the game. We want to be on the field. We want to be making things happen.

But as we mature and grow and we evolve as entrepreneurs and we build the team and we have an organization and infrastructure around us, our job is to coach from the sidelines other than the tactical things that we do that we are responsible for in our company. Now, let me explain that, that now I want you to understand I'm doing something tactical right now. I'm recording this video for you. So my job description of my company, it includes recording Facebook lives, includes recording our content.

It includes high level strategic marketing and high level strategic content. It includes the things that I do for our company. But outside of the things that are on my job description, I stay off the playing field, I stay on the sidelines and I coach. And here's what happens. When you stay on the sidelines and you coach, you develop the people around you, which means they get better, know what they're doing. They actually evolve in what they're doing. They learn more, they're allowed to learn more. You get out of the way so that they can learn more. When you coach the people around, you duplicate your decision making. I have been on a one month road trip. I never thought I would do anything like this in my life. And I've had probably three or four check ins with my team, but I have not had daily contact. This was about family. This is about me, Cadey Reagan and Kennedy getting to know each other better, spending time together, having fun, going and doing really cool stuff. It was not about checking in with the team every day. So so we didn't do that. And here's what I know.

Even though we've been gone for a month, is that the decisions Cadey and I would have made it for the most part, they've been made in the right direction because that's how it works. And even though we haven't been here, our team, our business, the projects, the things that we're doing have all advance and been accomplished. And even though I haven't been here, I know that from a leadership standpoint, the leadership team we have in place has kept our team motivated and excited and moving forward. And here's why. We are able to leave for a month and have near one hundred percent absolute confidence that for the most part, things were done right. I actually have one hundred percent confidence. For the most part, things were done right. There might be a few things here and there that we would have done differently or we would have discussed. But here's what I can do this I stay off the field, I don't cause confusion with my team, I don't empower them and then immediately disempower them by doing it for them.

I coach and I answer questions and I help duplicate decision making, but I do not take the field. And it has created this environment where Cadey and I can have a business that pays us extraordinarily well and have a team that is incredible of some of the most talent, not some of the most talented collective team that I think I've ever worked with in any business. The and when I say count the collectively talented, I mean, they work together better than any team I've ever had in any business and we haven't even been there. And so if you're ready to have a team that can truly support you, if you're ready to have a business that you don't have to be there every day to make sure that is going in the right direction. And if you're ready to expand and grow and make the contribution you're really ready to make, this is a tough one. But other than these specific things your team needs you to do, stay off the field, coach from the sidelines, empower your team and you'll get there. Thanks for being here with me.

I appreciate you spending this time here. Do me a favor. Let me know where you're watching this from. I would really appreciate it. Just put a put a comment somewhere, put a comment below and let me know. And if you are ready to start coaching from the sidelines, if you're ready to build an empowered team that duplicates your decision making, if you want to have the opportunity to take time off, to leave your business, to do the things that you want to do, go to billionaire coach Dotcom. It's billionaire code and billionaire co dot com. You can download the billionaire code, which is a nine level matrix that shows you all the steps you go through to go from zero to one hundred million dollars. As an entrepreneur, you can also download the billionaire code, decoded our ebook on the billionaire code that will explain the concept to you. And if you're ready, here's the exciting part. You can sign up for a call with one of our coaches, the same coaches that deliver our products. We don't have salespeople. They will get on a call with you have a one hour complimentary coaching call to help you understand where you are, what your business needs. And if we can help, we will explain how we go to billionaire dotcom. We're looking forward to connecting with you. And remember, if you want a team that works when you're not there, that duplicates your decision making, that grows and evolves fast enough to support your company, stay off the playing field and you'll get there. Remember billionaire go dotcom. We look forward to seeing you. And thanks again for being here today.

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