Momentum Podcast: 906
Passenger Seat Leadership
by Alex Charfen
Episode Description
After a two-year sabbatical, Alex returns to the Momentum Podcast with a major update.
In this powerful and emotional episode, Alex shares why he stepped away from business operations, what he’s been studying (sex, intimacy, relationships, Tantra, Taoism), and why Simple Operations has officially transitioned to new leadership.
Rather than letting the movement fade, Alex made a deliberate decision: hand it over to someone who loves it even more than he does.
That person is Gabe.
Gabe first encountered Alex’s work in 2018 while rebuilding from bankruptcy. He didn’t just learn the Simple Operations System — he embodied it. Today, Gabe leads multiple businesses from what Alex calls the “passenger seat” — working 20–30 hours per week, maintaining a thriving family life, and scaling with simplicity instead of chaos.
In this episode, you’ll hear:
• Why Alex is unlikely to return to business operations
• The real reason Simple Operations changed hands
• The philosophy behind “Passenger Seat Leadership.”
• How to stop running your business from the driver’s seat
• Why simplicity scales and complexity creates constraint
• The framework for eliminating daily chaos and interruptions
• What wealth actually means beyond revenue and profit
Gabe has expanded Alex’s foundational concepts into a new book, Passenger Seat Leadership, designed for expert-led businesses between $750K–$10M that want growth without overwhelm.
If you’ve ever felt like you’re juggling chainsaws while riding a unicycle — this episode (and this book) is for you.
Join the waitlist and get launch pricing + access to a live Q&A:
→https://www.passengerseatleadership.com/
Alex closes the episode with deep gratitude for 900+ episodes of loyalty and gives a preview of what’s next: The Brotherhood Society, a movement for men that he believes will change the world.
This is more than a business update.
It’s a transition of legacy.
Full Audio Transcript
Thank You For Listening!
This is the Momentum podcast.
Hey everyone. It's been a while and it's so good to be back recording an episode of the Momentum Podcast. I have actually been on sabbatical for the last couple years studying sex, intimacy and relationships with my wife Katie, and started a new movement called The Brotherhood of Society for Men that I will do a podcast on soon and drop it here.
But today I've got some important like business to share with you and really some important news on my sabbatical. So many people reached out to me and said, you know, Hey, where can I get the same type of information that you used to share with simple operations? And, um, you know, I've had so much trouble running my business and I wanna go back in that membership and are you gonna ever do it again?
And honestly the answer is I'm, I'm never gonna be in business. Well, I'm not gonna say never. There is a very, very, very low likelihood I'll ever be in business operations again. I don't say never. 'cause every time I say never, something comes back to get me. But, and I still habitually say it. And you know, for decades I helped entrepreneurs develop their operations.
And for me, that business just came to a close. I think part of it's maybe I was my solar return. Part of it's maybe I hit 50. Part of it is maybe I just had been doing the same thing for too long and I can't tell you how absolutely in love I am with the new movement that I'm running and what I'm doing now.
Just as importantly, you know, I really didn't want simple operations to just die. When it came time to close a business, uh, Katie and I decided that we weren't gonna go out and find buyers, and we were just going to close it and take time, take time for ourselves, take time for our relationship with our daughters.
You know, just take time to explore this new world that we stepped into of, of Tantra and Taoism, and all kinds of other stuff that has just been like life changing, but. I knew I was gonna have to sell simple operations, or I wanted to, and I didn't want it to just thrive and, and, and do well, I didn't wanna just find a buyer.
I actually wanted somebody who cared about it more than I did. And I know that's crazy, kind of crazy to say because I spent, you know, decades of my life putting that content together. But there was one person who was in our membership and. I knew he just, he loves this stuff like it. It's not that he kind of likes it.
He loves it. And when we announced the new Simple Operations logo and the meaning behind it and how it had all the symbolism in business and it actually had a lot of masculine and feminine symbolism. It's kind of funny how we were telegraphing our move from a while back. Gabe actually, or this person, I wasn't supposed to reveal it.
He actually had the, I was gonna have this big reveal at the end of the podcast, but now you know his name. He actually got the tattoo, um, on his arm and came to an event and I'm like, man, he really loves it more than I do. And we were talking on our sabbatical and he told me how much he really missed the, the membership and how he felt like he could take it to the next level.
You know, and I think some people in my position of having done something for 10 years to have someone tell you, Hey, I can take your stuff and make it even better, might be offended. You know, I, I actually think there's a, there's quite a few people in my business there in, in, in my position that would be offended by it.
But what I heard from Gabe wasn't like, Hey, you wa it wasn't enough. What I heard was, I love this so much that I'm gonna put the time and the effort and the energy into making it even better, into taking what you did and using it as the foundation and the launchpad for. Helping entrepreneurs even more and for helping entrepreneurs get their time back and their lives back and have better families and, and better businesses, and make more money and feel better about themselves and stop feeling like they're the only ones suffering and stop feeling like.
They can't do it all themselves and stop feeling like they're just stuck. And so, um, Gabe and I talked over our sabbatical and Katie and I talked and we put together a deal for him to take over simple operations and bring it back to the market. And I can tell you that like it's something that I'm so excited about already because I've already seen him actually making it better.
And he's accomplished stuff since he. Took over this business that honestly I never did. You know, and, and I'll share some of that in just a minute, but I wanna give you the backstory. Gabe actually, um, met me in 2018 at an event where he was recovering from his own, like massive business rupture. He had gone bankrupt and I was speaking and he was rebuilding.
And I shared the entrepreneurial personality type and some of the simple operations concepts and content. And he told me that he felt seen and heard in a way that he never had as an entrepreneur. And when he joined our membership, um, I think it was a year or two later, he didn't just learn the content, he actually embodied it.
He got like. Inside it and brought it into his business and was so passionate about it. And I could always count on Gabe to do two things in our events. One asked the question nobody had because he was pushing the limit of this content to like, to, to, to a point where I hadn't even thought about it. And so he, as a, as a client, as a member, already started expanding the content and growing it.
And, and forcing me, like asking me, giving me the opportunity to step up and even make it better and. He really changed his life with it, and he owns and leads multiple businesses, um, from what I used to call the passenger seat. Now Gabe calls it the passenger seat. It's a concept I made up and I'll share what that means in a minute.
And despite like having business at multiple businesses, he works about 23rd, 30 hours a week. I know because Gabe is a close personal friend and there are many times where I reach out to him for help or support, or I need to jump on a call to work through something with someone, or I need his amazing, energetic and somatic skills and he's just a wizard and he has helped me with so much.
And I know he only works 20 or 30 hours a week. 'cause anytime I've called him, he's been available within 24 hours. He's never been overwhelmed. He's never been buried. And it's because he lives these concepts. He doesn't just talk about 'em and. He does this and while maintaining a relationship with his son, Arlis, that we talk about all the time, and Arlis is an amazing kid and he maintains a close relationship with his wife Rachel, who we talk about all the time too.
I feel like I know her even though I've never met her in person. And the way he does this is because he has the SOS, the simple operation system installed in all of his businesses, and that's why his teams are thriving, the businesses are thriving, and he's doing so well. And so Gabe took one of my concepts, um, leading a business from the passenger seat, and he expanded it into a book that I'm so proud to have written the Forward for, and it's called Passenger Seat Leadership.
And I gotta tell you, like if you're running a business, you can't, you shouldn't do it without buying this book because here's, here's like the metaphor that this means. It's, you know, the driver's seat is when you're stuck doing everything in the business. You're driving and you're. You know, navigating and you're going in the telling, you know, actually driving the car, you're doing the labor of driving the car and driving the business and driving everything, and that is just exhausting.
I know because I lived that for most of my career until I figured this stuff out and started simple operations and. The passenger seat. It doesn't mean that you're not in the business. It means you stop driving the day to day. It means you sit in the passenger seat where you have more, more time, more effort, more capacity, more energy to do other things.
And it doesn't mean that the business just runs itself because that's unrealistic. Too many people have made that promise and it just doesn't work. But it does mean that you can have a lot of your time back. You can drive growth, have peace, have profit. And build a business that supports your life instead of your life being your business.
You know, as entrepreneurs we're like that small percentage of the population that gets to make up the rules for our life, and so many of them make so many of us make up rules where we're losing, where we are overwhelming ourselves, where we're doing too much, where we're, we're in that driver's seat, and it's because we don't understand a better way.
And so Dave has figured that out, or Gabe has figured that out and he understands it and he embodies it. And you know, we think a lot of times like. If we hire more people, it's just gonna solve the problem. But the fact is simplicity scales and complexity creates constraint. And Gabe doubles down on this.
He's gonna explain that to you in a way that it's going to like land in your body. It's gonna be something that changes your business. And you know, how do you stop eruptions and got a minute and like death of a thousand paper cuts As somebody running a business, you know what I'm talking about? It's like you get up, you have your to-do list, you know you're gonna get things done.
And at the end of the day you're like, where did the time go? Because you've been interrupted constantly. You put a rhythm in place, you have a cadence. You have a a system that runs the business, and Gabe breaks it down to the daily huddle. He replaces a random godman interruptions with predictable communication, which changes everything.
And you know, one of the big questions is like, do your people actually know what winnings looks like? And Gabe gives you the framework for roles, responsibilities, results, requirements for every person. You really shouldn't. Like if you have people working for you right now, you should stop everything and get this book so that you can get this in place and you'll get more out of the team you're already investing in.
Like think about that. Whatever you're paying them, they're gonna be worth more after you do this. And it, it's gonna change things and you can stop micromanaging and trying to figure out what every single person is doing. And like I just explained to you, what's in chapter two, seven and five. So it's in the book.
And so this book is for any expert led business. I mean, honestly, I think it'll help any business, but really, if you're an expert leading a business who is trading on your expertise, so you're, you're a coach or a speaker or somebody who. Really understand something to the core, somebody who's created software around your expertise, or someone who's created a product around your expertise.
This book will change your life and it will give you your life back. And if you have scaled your expertise to any level and now. You're hitting a ceiling of growth. It's gonna change things for you. And Gabe's designed this for businesses, be between about 750 K and 10 million, and the lessons are gonna apply if you're an earlier stage business.
And honestly, even if you're bigger, you're gonna get something outta this. I guarantee you're gonna read the book and say, wow, I can't believe we got to 15, 20, 30 million and we don't have this. So it's like, this is Gabe's metaphor, not mine, but it always makes me laugh. It's for the founder who feels like they're juggling chainsaws while riding a unicycle.
Like you've just got too much going on every day. And the goal is let's build an amazing life and not like one that replaces it. Or let's build a business that facilitates amazing life, not becomes your life. And so I asked Gabe to put something together special for the people who listen to this podcast.
You were loyal to me for. I mean, geez, 900 something episodes over I think eight years or, yeah, eight years. And so, um. You can join the wait list and you'll get special PI pricing on this book. It's gonna be on Amazon for 99 cents, which is silly, and you should absolutely take ADV advantage of it. And if you buy during the launch, you're gonna get special pricing, the 99 cents and an exclusive live q and a with Gabe.
So if you've got a problem with your business, if you've got something going on, if you've got something that has you feeling stuck, if you don't know how to get out of what's happening right now. Buy this book, join the q and a and get some freedom back. Get some expertise, get get like what you need from this book.
And so this is easy. Go to passenger seat leadership.com. That's right, passenger seat leadership.com. Sign up for the wait list and get a copy. I wouldn't be recording this podcast if I didn't. Absolutely think this book would change your life. And when I say that Gabe's already evolved this business and made it better for years.
For years, for, for like 15, 20 years, people ask me to write a book on business and I never did. And Gabe gets in here and he is got it done. And here it is. It's my concepts, but evolved and improved. It is someone who is so passionate about business, not just 'cause he makes money, but Gabe loves doing that.
He really actually has this like massively open, wide heart to help entrepreneurs because he's one of us and he understands us and he knows our challenges and he knows how it feels to be fundamentally stuck. And I'm so excited for you to get this, and I just want you to remember like wealth is not measured in revenue and profits alone.
I know too many people who are so poor, all they have is money. It's actually measured in the quality of time you get to spend with the people who matter most. My brother Gabe figured that out and in this book he's gonna help you do the same. And you know, I just wanna re remind you and thank you and express just such deep gratitude for having you as a listener of the Momentum Podcast.
You signing in week after week and listening to the episodes regardless of where you started, regardless of if you didn't in a while, if you listen to any of the episodes, I just want you to know the numbers and the downloads motivated me for years and they kept me in a place of creation and a place of intuition and inspiration for you.
And that's why I'm recording this podcast because Gabe has actually AB absolutely. And. Actually an in reality, not just in words, but in action and in embodiment, has learned how to build a life where he actually gets to live it, and he keeps expanding his business empire and his success and his profitability and what he's doing.
And if there's anyone in the world, I would recommend you learn from. Once I close this business, it's Gabe. I wouldn't have sold it to him, and if I didn't trust him with you, my audience, who I have such deep love, admiration, and respect for, and so thank you for trusting me all these years. And now I want you to take the trust that you had in me and hand it over to Gabe because he's gonna take you the rest of the way and there's no one I would've chosen to do this besides him.
I love you all. Thank you for being Momentum Podcast listeners, and I'll be back in, I don't know, a week or two, and I'm gonna tell you all about the Brotherhood Society and how I'm going to build the biggest men's organization in history. That's going to absolute, oh, I get emotional talking about it, how I'm going to build the biggest men's organization in history.
That is absolutely. Fundamentally going to change the world, and we already are. Thank you so much. Go get the book, passenger seat leadership.com. Love you like crazy, and we'll talk soon.
I am truly grateful that you have chosen to spend your time listening to me and my podcast.
Please feel free to reach out if you have a question or feedback via our Contact Us page.
Please leave me a review on iTunes and share my podcast with your friends and family.
With gratitude,
Alex
- The final episode of the Momentum Podcast reflects on the journey of the podcast and the decision to shut down the company. Alex expresses gratitude to listeners and reflects on the evolution of his understanding of emotions, emphasizing the importance of embracing feelings as entrepreneurial superpowers. He shares the decision to prioritize time with his wife, Cadey, and focus on personal growth and connection. Charfen acknowledges the imperfections in their relationship and sees them as opportunities for growth. The episode concludes with a message of appreciation to the audience and an invitation to stay connected through their website for updates on their journey ahead.
