Recommended Products & Companies

The following are products and companies that Alex & Team CHARFEN recommend. We use each of these regularly and feel confident recommending them to you. Make sure to check out the “Special Offers” as well, we snagged a sweet discount for you!


The team members that we’ve gotten from FreeeUp have been plug and play. They’ve come in and within a week or two, they’re completely productive and they’re excited to work with us. They’re on our Daily Huddle. 

Unlike many other companies, we do not call or consider them VAs. To us, they are another member of our team, filling our open roles and responsibilities fully and we love them. IFreeeup is the top marketplace for hiring pre-vetted VAs, freelancers, and agencies from all around the world.

I believe Freeeup is the top marketplace for hiring pre-vetted assistants, freelancers, and agencies from all around the world.



Just like plants use sunlight to heal and grow, our body is able to harness specific wavelengths of light and turn them into cellular energy. This, in turn, stimulates your body’s natural healing processes.

Joovv is leading the way with full-body light therapy solutions.

I use my Joovv light while I am brushing my teeth and while I'm taking my showers.



I have been meditating since I was 16 years old and have practiced for thousands of hours. Since using the Muse headband, my meditation has taken on an entirely new practice.

I have a better understanding of what it means to be aware and clear my mind. I also meditate much easier and faster now. The Muse has given me feedback in a place where previously there wasn't any, and it is invaluable.

It's one of the few things that I take with me on every trip and use just about every day.



Sunlighten is an infrared sauna company. I have a Sunlighten mPulse Sauna and use it every day. I get into it for about 20 minutes each morning during my leadership team huddle. 

I use infrared saunas because they help you detox, and make improvements to your circulation, lymphatic system, and immune system. They also significantly lower your chance for a heart attack. 

Since Sunlighten is an infrared sauna, I can get in it, and get all of the detox benefits of infrared and heat. This has made a massive impact on me because I don't feel dried out, dehydrated, or overexerted as I do with regular saunas.  

I use this sauna every single day and feel so much better when I get out.

– Alex


Swanwick is the brand of glasses I wear every day. I like them so much that I have two different pairs! I use the Swanwick yellow glasses during the day, and in the early morning and evening, I use the Swanwick orange glasses. I love the way they look, and I think they are the best looking glasses on the market. 

I also really like the tones they use because you can still look good and they won't bother you throughout the day. You can wear them and functionally use your computer, and get stuff done.

Swanwick glasses have had a big impact on me. They have helped me considerably lower the noise during the day of using screens, electronics, and being around blue light. 

Since wearing these glasses, I've noticed that I have more energy throughout the day and I sleep way better at night. 

– Alex


Clickfunnels is the marketing platform we use and love! We use Clickfunnels for lead generation. This platform has helped us get new leads by using their funnels. 

In our old business we spent about 1.3 million dollars a year to do funnels, HTML pages, our delivery system, etc. Clickfunnels is a fraction of that cost, and that budget is now spread across this platform and other platforms we use for our business. The biggest impact that Clickfunnels has had on my business is simplicity and more sales. 

We went from having to build our own marketing pages and systems to Clickfunnels doing all of that for us.

– Alex


Bulletproof is a supplement company by Dave Asprey. I drink Bulletproof decaf coffee the majority of the time as I don't like to have a lot of caffeine. I regularly use Dave's product, Unfair Advantage, which is a PQQ  CoQ10 mitochondria enhancer. I also use his Collagen Protein, I really like the chocolate and vanilla. I use a few of his other supplements too as needed. But I don't like to use anything all the time, and I think far too many people do that.

The biggest impact that Bulletproof has had on me is how I feel. I know there are massive benefits from coffee. There are a ton of health and antioxidant benefits. But whenever I drink regular coffee, I get heartburn, brain fog, and I don't feel well. I have a reaction to normal coffee. When I drink Bulletproof coffee, I don't have those reactions. I think it's because they have a better manufacturing process. 

I get all the benefits of coffee without the side effects, it's a win-win!  

– Alex


Lululemon is a clothing manufacturer. Their shirts are pretty much the only shirts I wear! I wear the 5-year shirt, and they are the most comfortable shirts out there. 

The biggest impact Lululemon has made on me is I don't have to worry about clothes anymore. I get up every morning, grab a black shirt, and go for it.  Even the shirts we have printed with our logo for me are always Lululemon. 

Honestly, it's hard for me to wear a shirt that's not Lululemon! 

– Alex


Truedark is a glasses company partnered by Dave Asprey. In the last hour of the day, I use the Truedark goggles. They completely black out any of the junk light getting into my eyes. These goggles eliminate 100% of green and blue light.  

When I put them on at the last hour of my day, my brain literally starts shutting down. I get tired by the end of the hour, sometimes sooner. If I wear the Truedarks, I get to bed a lot easier, feel a lot calmer when I go to sleep, my brain doesn't feel as stimulated, and I get a lot better deep sleep according to my Oura ring. 

Truedark googles have made a huge impact on my sleep, and wearing them has become a part of my nightly routine.

– Alex


Real Mushrooms is a mushrooms supplement manufacturer. If I'm consuming mushrooms, I want to get all the benefits of them. I use the Real Mushrooms 5 Defenders, Cordyceps-M, Lion's Mane, and Reishi 415 concentrates. I use almost all of their products, but these are my favorites.   

The biggest challenge in the mushroom marketplace today is that a lot of mushrooms are a mushroom product or mushroom substrate grown on grain. Think about it, that's so gross. You have companies using rice, corn, and other substrates where they are growing mushroom growth on a substrate. So what you're getting with their mushroom product is a lot of starch and a tiny bit of mushrooms. 

Real Mushrooms are completely different. What you're getting with their product are mushrooms, the full mushroom body, dehydrated and concentrated. You're getting all the physiological benefits of mushrooms in a powder. That way, you don't have to find the full-body mushrooms themselves.  

The biggest impact Real Mushrooms have on me is the physiological benefits. I don't like a lot of synthetic supplementation, but I like natural supplementation. What I found with Real Mushrooms is higher levels of energy and higher levels of awareness. 

I feel so much better when I take the concentrates in the morning. 

– Alex


Process Street is a software service that houses all of your company processes. Cadey and I have always grown our businesses based on paper checklists. When we were in person, we could have paper checklists and process documents. We used to hand it to someone, and they would get it done. Now that we have a distributed virtual team, we can't physically give someone a checklist and hope that it gets completed. 

Process Street is a checklist system, but it's so much more than a checklist. It allows for conditional checklists, the same process to be run for multiple people, and you can see how far everyone is in the process. 

By using Process Street, our team can execute a process the same way every time, and we get a consistent result. 

– Alex


Neurohacker Collective is a supplement company. They make nootropics called Qualia. I use their product, Qualia Mind, 2-3 days a week. 

If I'm feeling good in the morning and I got a good nights sleep, I'll take 4 Qualia. The recommended dose is anywhere from 3-7, but I've settled on 4. I consume these before I eat and I've noticed that the days I take Qualia, I get a lot more done, I'm a lot more engaged, I don't have that mid-afternoon lull in energy, and I feel like I'm more present and aware. The biggest impact that Qualia has is on the days where I want to get more done; I feel like I do get more done. 

When I take Qualia, I don't feel accelerated or artificially pumped up as I have with other nootropics.  

– Alex


Keap is the former company, Infusionsoft. We've been using this company since 2008. We use it as the back end of our business to house all of our clients, email lists, and delivery systems. 

We chose Keap because it accommodates all of our automated delivery processes and marketing. Before using this platform, we were using a bunch of different things patched together. 

Keap has made a significant impact on our business by putting everything we need together in one platform.   

– Alex


Four Sigmatic is a prepared mushroom product with a ton of health benefits. When I'm traveling, and I don't have time to make a shake, sometimes just Reishis and Cordyceps are overwhelming. Four Sigmatic sources mushrooms from real reputable suppliers, one of which happens to be Real Mushrooms, and they turn them into mushroom drinks. 

If you want a Reishi, Cordyceps, or Lion's Mane flavored drink, Four Sigmatic is the place to shop. They have coffees, lattes, and a ton of other great flavors. 

Four Sigmatic has made it really easy to take high-quality mushroom supplementation on the road.

– Alex


Alitura is an all-natural cosmetics company. I personally know the Founder, Andy Hnilo. He's committed to having the highest quality products that will not challenge your body in any way. There are no colors, dyes, or chemicals, nothing in the products besides the highest quality ingredients.

I've spent some time with Andy up close and personal. He's explained to me the methods that they use to come up with products, their extraction processes, and where they get everything they use. Cadey and I use these products often. I use the Alitura Moisturizer and as needed their Clay Mask. 

Alitura's Clay Mask is an amazing detoxifier for your skin and leaves it feeling incredible afterward.        

– Alex


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– Alex


Injinji socks…

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Injinji …

– Alex

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